Jamba Juice store managers in Hawaii love the flexibility of their schedules, says Dean McPhail, chief executive and owner of JJC Hawaii LLC, the smoothie chain’s Honolulu-based franchisee. That got McPhail thinking: Wouldn’t the employees in his...
Back in the Dark Ages—by that I mean the 1980s—marketers were agog over the potential to expand their range of consumer targeting through the use of that new medium called the facsimile machine.Restaurants could fax promotional offers and their...