That animated fish is fascinating, but more food focus would have made Captain D’s rebranding spot stronger
That animated fish is fascinating, but more food focus would have made Captain D’s rebranding spot stronger
Nov 05, 2007
Captain D’s Seafood Kitchen is no rookie when it comes to rebranding.The chain began its latest rebranding effort in August 2006, which was less than four years after its previous brand-revamping campaign broke in early 2003. The...
Rubio’s names two new SVPs
Nov 04, 2007
CARLSBAD Calif. Rubio’s Restaurants Inc. here has added two executives to its management team, the company said. Marc Simon was named senior vice president of operations, and Ken Hull was named senior vice president of development.Simon...
Denny’s 3rd-Q profit sinks
Nov 02, 2007
SPARTANBURG S.C. Amid a restructuring that includes staff layoffs, divestments of real estate and the sale of some corporate restaurants to franchisees, Denny’s Corp. posted a 79.1-percent plunge in third-quarter profit on a 6.5-percent decline in...
Having Words With Jim Squire Director Of Franchise Development, Honeybaked Ham Co. And CafÉ
Having Words With Jim Squire Director Of Franchise Development, Honeybaked Ham Co. And CafÉ
Oct 29, 2007
For Jim Squire, franchising is the great American dream. When he was group vice president of the franchising division of Arby’s, he helped the chain double in size. He led franchising initiatives for Great American Cookie Co. and Georgia...
No contest or price cuts but plenty of ‘heroes’ as Bugaboo Creek unit celebrates 10th anniversary
No contest or price cuts but plenty of ‘heroes’ as Bugaboo Creek unit celebrates 10th anniversary
Oct 29, 2007
ATLANTA —Bugaboo Creek Steak House recently celebrated the 10th anniversary of its unit in Bangor, Maine, but it chose not to bask in the spotlight of its own success. Instead of throwing a...
Applebee’s unveils new logo and ad campaign with ‘spokesapple’
Oct 25, 2007
OVERLAND PARK Kan. Applebee’s Grill & Bar is taking an edgier tack in its marketing with the launch of an ad campaign that features a wisecracking apple. The overhaul also extends to redesigns of the concept’s logo, menu and uniforms, and...
Fast feeders are top industry in 2007 Wait Time Study
Oct 22, 2007
DALLAS —Full-service restaurants slipped this year in their average wait times by more than a minute from their 2006 score and ranked sixth in service speed among the 10 industries gauged in the Mystery Shopping Providers Association’s...
Cracker Barrel’s new TV spots signal break from its longtime billboard-based marketing strategy
Cracker Barrel’s new TV spots signal break from its longtime billboard-based marketing strategy
Oct 22, 2007
...
Eat & Ear Awards salute top TV, radio ads
Eat & Ear Awards salute top TV, radio ads
Oct 22, 2007
LOS ANGELES Chipotle Mexican Grill was the only multiple-category winner at the 2007 Eat & Ear Awards for excellence in television and radio advertising held Oct. 1 at the Hyatt Regency Century Plaza hotel here. —PepsiCo...
Gregory: Build brand value to boost revenues, reputation
Gregory: Build brand value to boost revenues, reputation
Oct 22, 2007
LOS ANGELES —Speaking directly to MUFSO 2007’s “Fire Up Your Brand” theme, corporate-branding analyst and consultant James Gregory summed up his advice to chain leaders at the conference by stressing...
Load More