That ad is silly. That ad is sophomoric. That ad is just plain stupid.That ad is sexist. That ad is racially insensitive.Such are the common criticisms of advertising you can hear from consumers on any day of the week. They probably aren’t aware...

Maybe you didn’t know this, but the first flip-flop sandals appeared in ancient Egyptian hieroglyphics. In the 1930s, flip-flops became popular in New Zealand, China and Japan. Flip-flops are called thongs in Australia.These fun facts to know were...

SCOTTSDALE ARIZ. —The summer forecast is out, and the ice cream segment is expected to be hot. Cold Stone Creamery is raising the competitive temperature with the launch of its first national integrated campaign since the chain...

CHICAGO —The secret to attaining a competitive edge is simply to build a “moat” around your brand, said Gary A. Williams, president and founder of Kanbay Research Institute. Cracker Barrel has done that, he said, and so have...

CHICAGO —Black Americans ages 13 to 39 are considered part of the “hip hop generation,” a group of 45 million consumers with $10 billion in spending power that savvy restaurateurs should be ready to target, according to a new marketing...