New CMO earlier worked with KFC’s ‘Return of Colonel Sanders’ and Pizza Hut’s ‘Newstalgia’ campaigns
How marketing wins and a focus on off-premises turned the tide for the casual-dining chain
Burger brand to open polar addition to Horizons World Quest 2 platform
She will assume post Sept. 5; Jo Semples to continue as head of licensed markets, adding China business
The stock car celebrity to hand out menu items at a North Carolina restaurant