At a time when many restaurants are scrambling to develop fresh and innovative ways to snag customers, a number of chains continue to look to their tried-and-true promotions to spark a quick boost in sales and customer traffic.It’s not as if...

Restaurant anniversary promotions can be as simple as offering free dessert or as elaborate as sending a lucky customer on a European vacation.But operators say almost any method for celebrating a birthday milestone can be a potent way to raise...

IRVINE CALIF. —El Pollo Loco has launched the first of four new Spanish-language TV spots under the theme “Dark Side” that depict the lengths to which people will go to keep the chain’s flame-grilled...

I refuse to go out on a limb and declare that Rachael Ray will have scant effect as the new ad spokeswoman for Dunkin’ Donuts, but I do hereby announce that I will be honestly surprised if she helps the chain sell more coffee and doughnuts. ...

To April Young, one of the most challenging and frustrating aspects of her job is watching lawmakers pass legislation without understanding the potential impact on their constituents. “A lot of times it’s just about going with the party...

Arecent study of brand-promotion campaigns offers evidence that emphasis on branding or a rebranded image can pay off for businesses by influencing consumers’ purchase decisions.Brands that scored highest in customer influence were those that had...