Marketing

Quick-service chain also introduces new Crunchwrap Sliders

This post is part of the Reporter's Notebook blog. The fallout from television host Steve Harvey announcing the wrong winner of Sunday night’s Miss Universe pageant buffeted the Internet and produced a tsunami of snarky memes, but Burger King...

Burger King, Arby’s, Carl’s Jr., others pushed boundaries when it came to promoting their brands

Muhtar was most recently CMO at Captain D’s

Chain selling collection of apparel, accessories inspired by all-day breakfast

YouGov Brand Index says consumer perception fell even after chain founder apologized

New digital campaign signals a shift in the chain’s advertising approach

Users earn rewards by ordering on app and linking social media accounts

This post is part of the Reporter's Notebook blog. Restaurant containers have taken several twists and turns this holiday season. But when it comes to keepsake potential, KFC is offering holiday packaging that’s likely to be on some bucket li...

New name and design aim to push brand more solidly into fast casual