Marketing

CEO Mary Jane Riva hopes advertising, direct mail and other strategies will help reduce costs and drive traffic.

Beef ‘O’Brady’s, Chick-fil-A and Outback Steakhouse have boosted sales, traffic and exposure by sponsoring football games

The two menu experts face off on the value of authenticity when it comes to restaurant menus.

The family-dining chain took three years to develop and roll out gluten-free pizza and cupcakes.

Chain aims to draw more female customers with boneless, unbreaded version of chicken wings

NRN editors take a look at menu, marketing, finance, technology and other trends expected for the restaurant industry in 2013.

Howard Schultz encouraged baristas to write “Come Together” on Washington, D.C.-area customers’ cups in response to difficult fiscal cliff talks

The quick-service chain reprised a popular $10 Any pizza promotion after the holiday

This article is part of the 2012: Year in Review series from Nation's Restaurant News, which recaps notable news from the restaurant industry over the past year.

This article is part of the 2012: Year in Review series from Nation's Restaurant News, which recaps notable news from the restaurant industry over the past year.