Marketing

When it comes to rooms with a view, diners who make their reservations online have strong opinions about which restaurants are best.OpenTable Inc., the San Francisco-based company that provides online reservation services for more than 11,000...

Just as the restaurant industry found during the tech boom of the late 1990s, the Internet continues to bring as much peril as it does promise.While the current growth of social media has provided companies large and small with cheap, effective...

OAKDALE Minn. Wendy’s franchisee FourCrown Inc. has installed multimedia and event-centered messaging capabilities to suggestively sell products storewide, officials said. The company recently augmented the in-restaurant digital menu and presale...

HOUSTON —Becks Prime, in an effort to more easily update information and more quickly inform new customers about the quality of its food and depth of its menu, has been using digital menu and...

With Labor Day signaling the return to the gridiron, several restaurant companies are blitzing guests with football-related promotions. IHOP, Wingstop, T.G.I. Friday’s, Chick-fil-A and KFC are among the concepts now rushing for...

Franchising inquiries have increased, so Scott Hinshaw, executive vice president of franchise operations and development for Domino’s Pizza, has hired more people to work in his department at the chain’s Ann Arbor, Mich., headquarters...

CHICAGO Bull & Bear the day Chicago White Sox pitcher Mark Buehrle threw a perfect game, the principals of Twilight Traffic Control LLC couldn’t help using the obvious metaphor. —Sitting in a...

MINNEAPOLIS A steak knife can say a lot about a restaurant concept, according to Phil Roberts, who outfitted Parasole Restaurant Holdings’ new Burger Jones venture with a blade Indiana Jones might brandish. “You don’t really need it for our...