Jack and Wendy may want to do more interviews. As fellow quick-service mascot Juan Maker, spokesman for The Taco Maker, has shown, new-media marketing can benefit from a complementary push in traditional advertising methods. The...
CHICAGO —While restaurateurs acknowledge the economy will continue to dominate business this year, many say they are utilizing the downturn to find ways to improve operations, from employing better...
DUBLIN Ohio Wendy’s International Inc. said Friday it would review national advertising agencies to handle its approximately $300 million marketing budget. Chief marketing officer Ken Calwell said the review is the next phase of a ...
Training and marketing manager Katie Brower used to have a 10-minute commute to the Chili’s Grill & Bar where she worked in Jacksonville, N.C. Today, she still lives close to work, but she’s a long way from home...
Victor Haydel, president of Hank Aaron’s 755 Restaurant Corp. of Atlanta, left a financial career nearly 10 years ago to become a restaurant franchise owner.His 20 Popeyes Louisiana Kitchen units now employ more than 700 people throughout Georgia...
Generation Y will account for about 70 million full-time U.S. workers in 2012, estimates Gilbert Melott, a former restaurant human resources executive and founder of Nextvoice247.com, an online leadership forum based in Chicago. On...
Operators are learning that giveaways can carry hefty price tags.While slashed prices and freebies can help to promote new food items and reignite brand awareness, they also can lead to operational nightmares that compromise a company’s good will...
GOLDEN Colo. Boston Market said it would offer military veterans a discount at all of its 530 stores as part of a partnership with the Veterans Advantage card membership program. Veterans Advantage members can show their cards at any Boston...
DENVER Quiznos, the franchisor of nearly 5,000 sandwich shops, is joining other franchisors in taking on the role of lender to help its franchisees expand their businesses despite the chilly credit market. Qualified Quiznos franchisees can...
ANN ARBOR Mich. Improvements in guests’ perceptions of service and value at some of the country’s largest restaurant companies contributed to another quarterly uptick in the American Customer Satisfaction Index, researchers said Tuesday. The...
