Franchisors with expanding concepts always have been road warriors, but a growing number are becoming even more so as the economy has tightened.Looking to reduce travel expenses for franchisees and regional employees while still offering face-to...
Dairy Queen’s Sweet Deals value menu may be rolling out nationally just in time to fight the recession, but it’s hardly a knee-jerk reaction to economic pressure, according to officials. The chain began testing the offer in 2007, before the...
ORLANDO Fla. —With the economic trend line showing no signs of reversing direction any time soon, the industry’s top chief information officers say they are focusing on technology that will help...
SALT LAKE CITY Costa Vida said a one-day-only, free-burrito offer to 80 “fans” on Twitter.com was forwarded to 15,000 individuals, prompting more than 2,500 people to redeem the virtual coupon at the chain’s 21 restaurants. “This mobile...
TAMPA Fla. The hits just keep on coming for the casual-dining sector. Late Wednesday, OSI Restaurant Partners LLC, which operates the Outback Steakhouse chain and other brands, reported that sharply negative same-store sales, the current...
MARYVILLE Tenn. As restaurants feel the pinch from cost-cutting consumers, some casual-dining chains are looking to pump up traffic with special two-for-one offers. T.G.I. Friday's and Ruby Tuesday this week launched promotions with...
GOLDEN Colo. Boston Market Corp. on Wednesday launched the $50,000 Fresh Start Sweepstakes, the brand’s first-ever game promotion. Officials of the 530-unit rotisserie chicken chain are hoping the sweepstakes will drive traffic by promoting lower...
COLUMBUS Ohio Bob Evans is reaching out to younger diners with an online-marketing campaign and a college campus tour centered on its new BOBurrito breakfast item. —Bob Evans Farms Inc. of...
The dark economic cloud hanging over the casual-dining segment has become so dismal that even its silver lining appears a tad tarnished. But operators and investors nonetheless say they see rays of hope...
