NEW YORK Secret Weapon Marketing’s campaign for Jack in the Box was among the top winners at the 40th annual Effie Awards Gala here on June 4. One of the...
Franchisors of some quick-service concepts that boast low start-up costs say they are seeing no shortage of applicants for franchises these days as economic uncertainties lead many would-be entrepreneurs to seek alternative careers.However, a...
ATLANTA Wendy’s and Taco Bell court bigger mass markets by introducing breakfast menus, a small chain that had sold only lunch aims to prove it can make that same move yet sidestep morning-meal competition by niche-marketing its higher-end food...
Sally Smith, who has served as president and chief executive of Buffalo Wild Wings for nearly 12 years, reports that 2008 is off to a strong start, despite an economic downturn wreaking havoc with the financial results of many...
MINNEAPOLIS Barbecue chain Famous Dave’s of America has named independent agency Periscope of Minneapolis its new agency of record. Billings were not disclosed. The agency will develop and produce brand and limited-time offer TV and radio...
“When it’s least expected, you’re elected. You’re the star today. With a hocus pocus, you’re in focus. It’s your lucky day.”If the above prompts you to reply, “Smile, you’re on Candid Camera,” then you really know your TV theme-song lyrics...
EMERYVILLE Calif. Despite recording a net loss, depressed margins and negative same-store sales for the first quarter, Jamba Inc. officials expressed optimism on Wednesday about both its newly launched breakfast service and ready-to-drink...
RIDGELAND Miss. Corner Bakery Cafes franchisor CBC Restaurant Corp. has granted franchise rights for five units in Mississippi to Resolute Bakeries LLC, a newly formed concern whose principles include a Back Yard Burgers franchisee. The...
