Restaurants that have never been shy about offering meal discounts to drive traffic are growing even bolder as they compete for dollars that consumers don’t want to give up easily in bad economic times. Promotions now bear such themes...
Ireport the following news from Beijing because it has not been widely covered in the United States:“Chanting the slogan ‘Wo jiu xihuan Zhongguo ying,’ which roughly translates to ‘I love it when China wins,’ over 1,200 young people selected from...
ATLANTA —As a further sign that traditional marketing campaigns often need an online boost, Arby’s Restaurant Group is venturing into social networking with the launch of a Facebook page and other...
MILFORD, CONN. .—Subway and IPC, the quick-service sandwich chain’s independent franchisee purchasing cooperative, have expanded their relationship with PepsiCo Foodservice by signing a seven-year...
BENTONVILLE Ark. At least three franchisors detailed plans on Monday to put their restaurant brands inside Wal-Mart stores. Simultaneous news coverage of development deals with The Taco Maker Inc., Pollo Campero and Beautiful Brands...
NEW YORK —National ad campaigns are rarely done for collections of mall-based restaurants, but Time Warner Center is making an exception to build on what management says were strong sales in 2007 and...
CARROLLTON Texas T.G.I. Friday's said it has made its Right Portion, Right Price menu permanent, a year after the casual-dining chain introduced the line of smaller, lower-priced items. Friday's also said it added two entrees and returned a...
Spring is a time of renewal, and early into the season several chains have hired new agencies to give their brands a fresh look, and one is reinventing itself with a new identity. The reasons vary, but they’re a signal that brands, whether...
