Marketing

Despite the well-publicized slips and falls his company has experienced, Shakey’s Pizza operator Chuck Wilburn is glad he chose to remain a franchisee rather than become an independent restaurateur.Franchising, he says, “is the way to go because...

The invention of radio did not kill newspapers, as doomsayers of the time predicted. Nor did television kill movies any more than the Internet killed television.The only thing that happened as each medium became popular was that advertising found...

The invention of radio did not kill newspapers, as doomsayers of the time predicted. Nor did television kill movies any more than the Internet killed television.The only thing that happened as each medium became popular was that advertising found...

Advertising characters and icons are so prevalent in American culture that they sometimes transcend the companies they were created to represent. For instance, last fall ABC debuted “Cavemen,” a sitcom based on the Neanderthal-like ad characters...

Matt Shay has been president of the International Franchise Association since 2005, but his tenure with the Washington, D.C.-based group goes back to 1993 when he joined the IFA’s government affairs department. Shay, an attorney by training...

DALLAS Paciugo Italian Gelato is starting to franchise at the best of times or the worst of times. —Time will tell if With a widely anticipated recession expected to dampen the U.S. economy at...