Captain D’s Seafood Kitchen is no rookie when it comes to rebranding.The chain began its latest rebranding effort in August 2006, which was less than four years after its previous brand-revamping campaign broke in early 2003. The...
CARLSBAD Calif. Rubio’s Restaurants Inc. here has added two executives to its management team, the company said. Marc Simon was named senior vice president of operations, and Ken Hull was named senior vice president of development.Simon...
SPARTANBURG S.C. Amid a restructuring that includes staff layoffs, divestments of real estate and the sale of some corporate restaurants to franchisees, Denny’s Corp. posted a 79.1-percent plunge in third-quarter profit on a 6.5-percent decline in...
For Jim Squire, franchising is the great American dream. When he was group vice president of the franchising division of Arby’s, he helped the chain double in size. He led franchising initiatives for Great American Cookie Co. and Georgia...
ATLANTA —Bugaboo Creek Steak House recently celebrated the 10th anniversary of its unit in Bangor, Maine, but it chose not to bask in the spotlight of its own success. Instead of throwing a...
OVERLAND PARK Kan. Applebee’s Grill & Bar is taking an edgier tack in its marketing with the launch of an ad campaign that features a wisecracking apple. The overhaul also extends to redesigns of the concept’s logo, menu and uniforms, and...
DALLAS —Full-service restaurants slipped this year in their average wait times by more than a minute from their 2006 score and ranked sixth in service speed among the 10 industries gauged in the Mystery Shopping Providers Association’s...
LOS ANGELES Chipotle Mexican Grill was the only multiple-category winner at the 2007 Eat & Ear Awards for excellence in television and radio advertising held Oct. 1 at the Hyatt Regency Century Plaza hotel here. —PepsiCo...
LOS ANGELES —Speaking directly to MUFSO 2007’s “Fire Up Your Brand” theme, corporate-branding analyst and consultant James Gregory summed up his advice to chain leaders at the conference by stressing...
