That ad is silly. That ad is sophomoric. That ad is just plain stupid.That ad is sexist. That ad is racially insensitive.Such are the common criticisms of advertising you can hear from consumers on any day of the week. They probably aren’t aware...
WILBRAHAM MASS. Friendly Ice Cream Corp. agreed June 17 to an acquisition of the company by an affiliate of Sun Capital Partners Inc. for $15.50 per share in cash, or about $337.2 million. ...
Maybe you didn’t know this, but the first flip-flop sandals appeared in ancient Egyptian hieroglyphics. In the 1930s, flip-flops became popular in New Zealand, China and Japan. Flip-flops are called thongs in Australia.These fun facts to know were...
DUBLIN Ohio Wendy's International Inc. said it is focusing on a sale of the company in its exploration of "strategic options." The quick-service giant had previously said that a sale of the concern was one of the options it would...
MEMPHIS, Tenn. Back Yard Burgers Inc., franchisor of the namesake regional quick-service chain, has agreed to be acquired for $38 million by a group led by Steve Lynn, a former chairman and chief executive of Sonic Corp. and Shoney's Inc. ...
SCOTTSDALE ARIZ. —The summer forecast is out, and the ice cream segment is expected to be hot. Cold Stone Creamery is raising the competitive temperature with the launch of its first national integrated campaign since the chain...
MEMPHIS TENN. —Lenny’s Sub Shop recently named Impact Marketing its agency of record to provide branding support as the chain moves ahead with expansion plans. The Memphis-based agency specializes in branding through...
CHICAGO —The secret to attaining a competitive edge is simply to build a “moat” around your brand, said Gary A. Williams, president and founder of Kanbay Research Institute. Cracker Barrel has done that, he said, and so have...
CHICAGO —Black Americans ages 13 to 39 are considered part of the “hip hop generation,” a group of 45 million consumers with $10 billion in spending power that savvy restaurateurs should be ready to target, according to a new marketing...
