DALLAS Chili's Grill & Bar has parted with longtime ad agency GSD&M of Austin, Texas, and has launched an agency search. The move comes after last week's departure of Ken Thewes, vice president of marketing for the 1,300-plus-unit chain...
DALLAS Chili's Grill & Bar has parted with longtime ad agency GSD&M of Austin, Texas, and has launched an agency search. The move comes after last week's departure of Ken Thewes, vice president of marketing for the 1,300-plus-unit chain...
You would think that flames shooting out of a human’s mouth in a TV commercial would be funny, and it is. You might also think that a flame shooting out of a human’s mouth is a predictable way to promote sandwiches called the...
SPARTANBURG, S.C. Denny’s is targeting the lucrative college student market with a multimedia test promotion that has the potential to add full-service ammunition to an already heated quick-service battle for young diners seeking late-night meals...
CHICAGO Quiznos Sub franchisees in Illinois have followed the lead of colleagues in Wisconsin and Michigan by suing the brand's franchisors for allegedly defrauding them through the chain's purchasing and pricing policies. The class-action...
Times Grill Restaurants, based in Jacksonville, Fla., has hired Eric Mower and Associates of Charlotte, N.C., to aid in brand positioning, logo creation and graphics identity and marketing communications.
Restaurant chains that sponsor Major League Baseball teams need a good promotional follow-through or their efforts will amount to a swing and a miss, according to chain executives and an expert on sports sponsorships.“It’s not enough just to...
Restaurant chains that sponsor Major League Baseball teams need a good promotional follow-through or their efforts will amount to a swing and a miss, according to chain executives and an expert on sports sponsorships.“It’s not enough just to...
