Marketing

The restaurant company put a plan in place last year to ‘nourish’ its late-night business as more competitors jumped into the space

Kura’s sales declines in April were ‘sudden and unexpected,’ causing the restaurant CEO to suggest the value perception of all restaurants has declined.

IHOP is building a deeper menu pipeline, which has allowed the restaurant company to pivot more quickly as consumer preferences change.

McDonald’s Smoky BLT Quarter Pounder with cheese makes its return to the restaurant menu alongside the introduction of the Kit Kat Banana Split McFlurry and Special Grade Garlic Sauce.

The Cantinas will open in San Diego Aug. 17-18. The community includes activities, retail and dining.

Dog toys and a body pillow join a growing lineup of retail products from restaurant chains

Applebee’s is selling mozzarella sticks for 50 cents each. The promotion comes on the heels of a 50-cent boneless wing promotion and is aimed at generating profitable traffic.

The quick-service restaurant chain announced a marketing partnership with the film adaptation of the video game franchise Borderlands

Hooters and Hendrick Motorsports first teamed up in 2017 and the relationship has since evolved to include sponsorship of Chase Elliott’s car and a virtual restaurant brand.

The KFC x BoxLunch collaboration comes on the heels of the restaurant’s partnership with Life is Good Company.