Marketing

This post is part of the On the Margin blog. The second quarter of 2016 hasn’t been good to the restaurant industry. Same-store sales started slowing in April, continued in May and then was even worse in June, according to Black Box Intelligen...

New menu debut marks shift toward “Farm to Wok” message

Expert offers ways restaurants can capitalize on the game's intense interest

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...

Brand message refocuses on fresh, wholesome ingredients

NRN video picks you need to watch this week

Mexican concept broadcasts first July music series systemwide

Up-and-coming restaurant concepts are already catering to this consumer group of kids and teens

NRN video picks you need to watch this week

Limited-time “Chiptopia” may be just what the chain needs to rev up its recovery