Marketing

Cutting-edge approaches to restaurant advertising and promotion.

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Franchisee buys 37 Jack in the Box units

Sep 22, 2011

With J&D Restaurant Group’s acquisition, quick-service chain nearer to 80-percent franchised goal

Questions are most effective way to engage Facebook fans

Sep 22, 2011

Restaurants seeking engagement with their Facebook fans are most likely to achieve their goals by asking customers to offer their opinions, according to new research from Expion...

Franchisee to expand Uno fast-casual concept

Sep 22, 2011

Dallas-based FGR Food Corporation signs largest franchise agreement in Uno company history

Seasons 52 plots growth plan

Sep 21, 2011

Seasons 52, Darden Restaurants’ 18-unit seasonally oriented concept, has plans to open six new locations over the next year...

Burger King's new ad a hit with consumers

Sep 21, 2011

BrandIndex survey shows increased perception of BK following California Whopper commercial

Burger King picks new PR agency

Sep 21, 2011

Coyne Public Relations will handle quick-service brand’s integrated communications

Lunch is most popular daypart, but habits vary by generation

Sep 21, 2011

Lunch remains the most popular time for patronizing restaurants, recent consumer research shows, but restaurants need to reach a diverse dining-out audience in different ways...

Q&A: Boyd Hoback, Good Times president and chief executive

Sep 20, 2011

The quick-service chain reinvents itself in a playing field filled with better-burger competitors

Popeyes to debut Dip’n Chick’n LTO

Sep 19, 2011

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Family-dining brands push value menus

Sep 17, 2011

Cracker Barrel and Bob Evans expand meal deals as consumers’ budgets tighten

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