Marketing

Loyalty programs are key

Some concepts that embraced Barbie-themed menu promotions are reporting new customers and double-digit sales lifts.

The virtual brand’s menu will now appear on Chili’s bar menu and as part of Chili’s appetizer section.

The marketing campaign highlights the chain’s burger and chicken sandwich that feature the sliced fruit

The restaurant company secured an order for the return of its trade secret information from rival Dirty Dough, but its request to halt Dirty Dough’s franchising activity was denied.

Wow Bao didn’t get serious about its CPG business until last year. The restaurant company will now have a presence in over 4,000 retail locations in the U.S.

Several chains have noted the recovery of their late-night business, and data shows a 7.5% increase in traffic during the daypart.

Return of Snoop Dogg Munchie Meal promotion signals return to expanded restaurant operating hours, CEO Darin Harris says

The restaurant company is promoting a new ‘As Featured In’ Meal, featuring a collection of menu items that have made appearances in film, music, and TV.