The “person who runs McDonald’s account” texted in June to share that brand icon Grimace was hosting a birthday party beginning June 12. To celebrate, McDonald’s offered a Grimace Birthday Meal, with a limited-edition purple shake, the choice of a...
The ‘Grimace Shake challenge,’ as it’s become known on TikTok, has generated over 1.4 billion impressions and has helped drive double-digit increases in traffic at the restaurant.
Two of Nation’s Restaurant News social-media users give first impressions, gathered from their own use and that of experts, of the new social-media platform Threads.
