The flower is a trending ingredient at independent and fast-casual restaurants
Hibiscus is more than just another flower in the ranks of trending floral flavors. The petals of this tropical flower are a high-impact ingredient that is known for being reminiscent of cranberry with a slightly citrusy and sour flavor. It has also long been a popular ingredient in parts of Latin America.
Hibiscus has grown in menu mentions in the United States by 69% over the past four years, and can be found as an ingredient at independent casual-dining and progressive fast-casual restaurants.
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