Full-service prices in June rose 0.6% versus limited-service prices, which were up 0.2%, suggesting QSRs' aggressive shift to value offerings is having an impact.
Kura’s sales declines in April were ‘sudden and unexpected,’ causing the restaurant CEO to suggest the value perception of all restaurants has declined.
Applebee’s is selling mozzarella sticks for 50 cents each. The promotion comes on the heels of a 50-cent boneless wing promotion and is aimed at generating profitable traffic.