4 Rivers Smokehouse has sold its rubs and sauces in Publix stores and on Goldbelly for years, but it wanted to expand its retail options to include its signature meats.
Darin Harper joins Dave & Buster’s with finance experience from restaurant companies Main Event, On the Border Mexican Grill & Cantina, and Chuck E. Cheese’s.
The restaurant company’s influencer strategy, driven by CMO Joel Yashinsky, has yielded higher reach and engagement, while also attracting younger demographics.
