The Texas-based burger bar restaurant had the third fastest-growing sales in the burger category in 2023, ahead of Whataburger, In-N-Out, and McDonald’s
The restaurant’s new menu leans into indulgent offerings like bacon or steak breakfast sandwiches and scrambled eggs-topped cinnamon rolls
The Fox Restaurant Concepts-created brand is moving further under the Cheesecake Factory umbrella
The Hawaiian plate restaurant grew its sales by over 40% in 2023, while its unit count grew by over 31%.
Smashburger is getting a new look, a simplified menu, and an updated mobile app as the brand battles negative sales and unit closures