The restaurant company has recruited LeBron James and Jason Sudeikis to promote its new Taco Discovery Box, available on Taco Tuesdays through early June.

The restaurant’s CMO balances consumer perception with general recognition

Taco Bell has cracked the co-creator code, forging partnerships with influencers big and small in its quest to identify fellow ‘cultural rebels.’

Appealing to every generation and restaurant consumer is at the front of the CMO’s mind

The oldest fast-food restaurant in America relies on data as well as nostalgia

The entertainment industry veteran cultivates a network of authentic influencers for the restaurant chain on TikTok

Leveraging creators’ passion helps drive authentic experiences for the restaurant’s fans, and attract new ones

The restaurant’s customers skew older than QSR average, so it’s critical to strike a balance

The restaurant’s marketing priority is communicating convenience, value

CMO Tariq Hassan has driven tremendous success with the restaurant company’s influencer strategy, leveraging both celebrities and fans to drive sales and traffic through several campaigns.