This week on Nation's Restaurant News, the top story was a closer look at Boston Market’s slow death. Before Boston Market was sold to Engage Brands under the Rohan Group of Companies in 2020, the American rotisserie chicken chain was undergoinga brand transformation that was supposed to breathe new life into the struggling Colorado-based restaurant company. But now, four years later, Boston Market’s Denver headquarters have been seized by local authorities and many of the company’s locations are closing, have been abandoned, or have been forced to stock their stores with supermarket food as vendor contracts run out.
In other news, McDonald’s this week announced its new “As Featured In” Meal. The meal includes a choice of 10-piece Chicken McNuggets, Quarter Pounder with Cheese or Big Mac, along with fries, a medium soft drink and a newly branded sweet ‘n sour sauce. In other words, it features a collection of menu items that have made appearances throughout film, television and music. The sauce is inspired by McDonald’s “next as featured in moment,” which is with Marvel Studios’ “Loki” season 2, streaming Oct. 6 on Disney+.
Also, Chick-fil-A is launching a Honey Pepper Pimento Chicken Sandwich nationwide beginning Aug. 28, marking the first time the chain has provided a seasonal twist on its signature offering. The sandwich is available while supplies last and includes an original filet topped with custom-made creamy pimento cheese and mild pickled jalapeños. It is served on a toasted bun drizzled with honey.
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