This week on Nation’s Restaurant News, Irvine, Calif.-based quick service chain Taco Bell, is downsizing its menu once again. The latest trims are part of the brand’s effort to streamline the menu to make room for new innovations and offer customers speedier service. Menu decluttering began last year when the company removed nine items from the menu, including two Doritos Locos Tacos flavors.
McDonald’s is naming a meal after rapper Travis Scott, the first time the quick-service restaurant chain has promoted a celebrity-branded meal since it served the McJordan, named for Michael Jordan, in 1992. The announcement comes amid the Black Lives Matter movement and a few days after 52 former franchisees filed a discrimination lawsuit against the chain, accusing the company of steering Black owner-operators into underperforming locations.
"Travis is one of the biggest musical artists and cultural icons in the world, with widespread appeal and an especially loyal following among young people. We embarked on this journey because Travis is a true McDonald’s brand fan who resonates with youth all over the map," the company said.
Click through the gallery to see which Taco Bell menu items were on the chopping block this time, how much restaurant CEOs at 28 publicly traded restaurant companies earned in 2019 and to check what else was trending on NRN.com this week.
