Fast-casual poke restaurant brand taps influencers in food, fitness, music, and comedy to prove a new era of marketing is upon us.
The Chicago-based restaurant concept leans into innovation with NFT rewards program, vending machines, and CPG partnerships.
CEO Tom Krouse points to the restaurant chain’s Innovation Hub as key to its success.
The streetside restaurant concept is bigger than a traditional Wetzel’s and features a broader, more creative menu.