Editor, NRN: It is rare for me to be moved to write regarding an article, but your cover story, “Unclear exit strategies cloud chains’ outlooks,” Jan. 8, hits at what I believe is the biggest obstacle facing franchising. We are at a generational...
McDonald’s is supplementing its TV campaign for the Dollar Menu with a national print effort, making an appeal to budget-conscious diners who either can’t spend more than a buck for lunch because of financial circumstances, or who merely are...
DUBLIN, OHIO —Wendy’s International has named Saatchi & Saatchi as the lead agency of record on its estimated $300 million account, replacing McCann Erickson, which had handled creative duties since...
SEATTLE Starbucks Corp. and the Burgerville and Finagle a Bagel quick-service chains reflect new commodity-buying strategies as special-interest groups—or a company’s own ethical priorities—provoke purchasing decisions that aren’t centered on cost...
