Burger King is testing a Chicken & Waffle Sandwich regionally in the Northeast.
A restaurant worker in Pittston, Pa., 120 miles northwest of Philadelphia, confirmed that the sandwich — a split waffle filled with the same chicken used in the chain’s Original Chicken Sandwich — was added to the menu last week, priced at $2.29.
RELATED
• No lead agency, no problem for Burger King
• Burger King agrees to joint venture in France
• More Burger King news
A Burger King representative said the sandwich was one of a variety of items being tested regionally, and that no plans beyond the test had been solidified.
Chicken and waffles — an American soul food dish when made with fried chicken and a Pennsylvania Dutch specialty when made with stewed chicken and gravy — has appeared in various iterations on several chain restaurant menus in recent years and is increasingly popular at independent restaurants.
Popeyes Louisiana Kitchen offered Chicken Waffle Tenders for a limited time last summer, made of chicken Tenders dipped in vanilla-maple-scented waffle batter and served with honey-maple sauce. The company said the promotion contributed to a 5.1-percent same-store sales increase for the third quarter.
IHOP offered Chicken and Waffles as a limited-time offer in 2011, comprised of breaded and fried chicken strips and four Belgian waffle quarters, priced at $7.99.
A McDonald’s franchisee in Fullerton, Calif., also reportedly tested a combo meal priced at $3.99 last September that combined the chain’s Mighty Wings limited-time offer with its Hotcakes and syrup.
Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary
