Johnny's Burger Factory includes counter seating at a bar.

The restaurant is designed to appeal to a Millennial clientele.

Restaurants will have a video wall and a digital menu board designed to resemble a handwritten chalkboard.

The kitchen features new technology, including “clamshell cooking” systems that cook a burger patty in one minute, along with faster fryers.

Johnny Rockets president of global operations and development James Walker called Johnny's Burger Factory "a little hipper, a little more irreverent," than Johnny Rockets.

The menu highlights the concept's specialty: burgers.

A self-serve “sauce bar” features eight dipping sauce options to pair with chicken tenders, fries and onion rings.

Walker said Johnny’s Burger Factory will stand out for the strength across its simple menu.