The always-challenging bakery supply chain hit the Texas area hard this week as three major restaurant chains either closed or pulled white buns and toast from their menus.
Irvine, Calif.-based In-N-Out closed more than 30 Texas restaurants late Monday and Tuesday after discovering its hamburger buns were poor quality. San Antonio-based Whataburger pulled white buns and toast from its menus over quality. And Baton Rouge, La.-based Raising Cane’s Chicken Fingers substituted a side item or extra chicken finger after it removed its Texas toast.
"This is not a food-safety issue,” said Tommy Van Wolfe, Raising Cane's vice president, in an email to WFAA TV. “Our bread delivery did not meet our high quality standards for taste."
Whataburger told customers that it removed white buns and Texas toast at restaurants in the Dallas-Fort Worth area, parts of Texas, Oklahoma and Northwest Arkansas because of “a quality issue with one of our suppliers.”
“There was no health risk at all, rather an impact on our buns’ flavor caused by an unbalance in the yeast,” the company said.
Whataburger allayed customer concerns on Twitter.
We voluntarily removed white buns and Texas Toast from some of our restaurants because of a quality issue with one of our suppliers. We’re happy to serve our burgers and sandwiches on a wheat bun, flour tortilla or bun-less until we get a fresh delivery of buns!
— Whataburger® (@Whataburger) June 13, 2018
Some observers speculated that all three brands may have shared a supplier who had problems with dead yeast, which would have affected the shape and flavor of the bread products.
“In the restaurant supply chain world, this year the Texas Yeast Apocalypse is second only to U.K. KFC units running out of chicken back in February,” said Matthew Mabel, consultant and owner of Dallas-based Surrender Inc. “The difference is that KFC had a true supply chain issue; this is a quality-control issue.”
Mabel said the “unbalanced yeast” reasoning points to dead yeast, which has been rebranded "because dead sounds awful.”
That would affect both the taste and the appearance of bread products, he said.
“In order to avoid this sort of disruption and embarrassment, restaurant brands must educate their people to receive goods in a mindful and focused way,” Mabel advised. “Receiving can become a rote process — and rote processes lead to systemic failure.”
Keeping the team focused is the way to protect guests and maintain the quality of a restaurant brand, he added.
“Look at the bread with the same critical eye you use to look at produce,” Mabel said. “Allow people to initiate an alert if anything does not look perfect.”
In addition, companies supplying core ingredients to a restaurant should not only inspect for quality but provide a back-up plan.
“'It has never happened before’ is not an answer,” Mabel noted. “There is a bakery in Texas somewhere that is about to have a massive revenue decline and management change.”
John Gordon, a principal at San Diego-based Pacific Management Consulting Group, said that for restaurants, “bakery is always problematic.” The bakery industry has seen consolidation in the past several years, he said, “and fresh-product bakeries are at a premium.”
For example, Dublin, Ohio-based Wendy’s Co. in 2015 sold its bakery in Zanesville, Ohio, to Chicago-based East Balt Bakeries as part of its plan to rid itself of non-core businesses.
The consolidation has made the job of supply-chain executives much more difficult.
“The only supply-chain strategy really is to have a regional backup that can serve fresh, not frozen, bread,” Gordon said.
While regional restaurant chains will have to rely on finding regional bakery suppliers, Gordon said companies find large-scale distributors are not keen on dealing with fresh bread products.
“Master distributors don't like buns because they take up so much space,” he said.
Contact Ron Ruggless at [email protected]
Follow him on Twitter: @RonRuggless
Correction June 18, 2018: This story has corrected the headquarters location of Raising Cane's.
