After the Cosmopolitan article ran, crowds swarmed the shop. The two puffle making machines were working so hard, the electricity often went out. The owners had to shut down the store for a week to reevaluate. When they reopened, they went from two machines to seven.

Desiree Le said presentation was a key part of her business plan. Thus, the importance of the rose-shaped scoops and OG Puffle Cone. “It had to be Instagram-worthy. That’s the best way to market and advertise your product these days.”

In March, four more franchise locations are scheduled to open including the brand’s first shop in Northern California (San Jose) and its first one in Texas (Dallas).

Each shop offers about 14 ice cream flavors a day, including signature favorites Earl Grey Lavender, Milk and Cereal, and H20 Rose. The average price is $7.