Pimiento cheese is most commonly found as a dip or as a spread on sandwiches, but operators can bring a premium flair with pimiento cheese made in-house.

Pimiento cheese is in the Adoption stage. It’s gaining traction on menus but is still considered unique. It can be found at independent casual-dining and progressive fast-casual restaurants.

Foodies are self-described based on a segmentation question Datassential asks in all its surveys:

"I'm a foodie. I love learning about new foods and like to try new things when I eat out. I'm the type of person who reads food magazines and watches food shows on TV."

In March, Necessary Purveyor, a concept located at The Lincoln Eatery in Miami Beach, Fla., offered a pimiento cheese sandwich made with Thomasville Tomme (a raw cow’s milk cheese from Sweet Grass Dairy in Thomasville, Ga.), Duke’s Mayonnaise, piquillo and pimiento peppers from Spain, black pepper and sourdough bread from local bakery Zak the Baker.