Throughout each day, guests of the Taco Bell hotel were treated to complimentary non-alcoholic drinks and snacks passed out by the main pool. Taco Bell’s culinary team spent five months creating a menu of resort foods made with a Taco Bell twist. Items included: a strawberry shortcake twist, fish tacos, Nacho Fries with four different dipping sauces, a non-alcoholic Baja mango mojito, a club sandwich made with toasted cheddar chalupa bread (shown) and an Avocado Toast-ada (shown).

The on-site salon offered “Baja Manis” featuring retro Taco Bell nail colors and updo hairstyles such as the Cinnamon Twist and Fire Sauce braids. Shown: A guest shows off her nails while holding a horchata-date smoothie, served on the breakfast menu.

On Thursday night, guests were treated to the Toasted Cheddar Chalupa, a new national menu item debuting soon in Taco Bell restaurants. The item has not been served beyond market testing. The taco is a Chalupa Supreme made with toasted chalupa bread infused with cheese and topped with aged cheddar.

From the moment guests entered the lobby, they were treated to “surprise and delight” Taco Bell moments. Room keys, merchandise, bed runners, artwork, amenities, note pads, pencils, coffee mugs, robes, pool towels and door hangers featured Taco Bell branding. Marketing officials said they set out years ago to create an immersive hospitality playground for Taco Bell fans. Cari Fletcher, the lead singer of Feed the Beat band Fletcher, summed up the wild marketing event during her poolside performance: “How crazy that we’re at a Taco Bell hotel?”