Name: Luchini Italian

Location: New York City

Operated by: Tao Hospitality Group

Facility: LAVO Italian kitchen (a Tao Hospitality Group restaurant)

Delivery: All major delivery providers

Concept(s): Classic Italian food in a delivery-forward way meant to bring the nostalgia of the classic New York Italian restaurant at-home. The menu was created by ​Chef Ralph Scamardella​, who serves as partner and chef of Tao Group Hospitality.

Menu: The menu covers 12-inch Italian sourdough sandwiches called “heros” (Eggplant rollatini parm, classic caprese, Cubano italiano, Italian cheesesteak are just a few), New York thin crust pizzas and consigliere pizzas which are the brands thick-crust rectangular pizzas and, of course, some classic entrees like saltimbocca chicken and chicken in lemon butter.

Price: Entrees range from $18-$24, pizzas between $12 and $15 for a thin crust and $22 and $36 for the consigliere versions and heros range from $12-$15.

Name: MrBeast Burger

Location: 300+ locations across the country

Operated by: Virtual Dining Concepts and Eric Greenspan

Facility: Depends on operator/franchisee

Delivery: All major delivery providers

Concept(s): Famous YouTuber, Jimmy “MrBeast” Donaldson who has over 49 million followers on the site has teamed up with Virtual Dining Concepts to create his own branded franchise concept with the company. Donaldson’s introductory tweet announcing the concept received over 315,000 likes and 28,000 comments.

Menu: The menu includes burgers, chicken sandwiches and fries and markets itself as a quick-service, virtual restaurant.

Price: Sandwiches – both burgers and chicken – range from $6.99 to $7.99 and the chicken or “beast” combo which is a sandwich or burger with fries and drink is $10.99+.

Name: Ghost Bar

Location: New York City

Operated by: Ning (Amelie) Kang and Yishu He, owners and partners of MáLà Project, and Lee Burger

Facility: Little Alley kitchen (owned by Yishu He)

Delivery: All major delivery providers

Concept(s): This virtual cocktail bar is trying to bring the night-out experience to those remaining safely at home. In individually sealed and mixed bottles, with instructions to either pour over ice at room temp or keep chilled on the front, NYC residents below 66^th street can get their favorite cocktails delivered to their homes.

Menu: Classic cocktails like the Negroni, Old Fashioned, Sazerac, the Manhattan, Cosmo and an espresso martini all come pre-packaged in clear glass bottles reminiscent of a high-end green juice. Most of the specialty cocktails like the instant hot toddy, lychee martini, dragon fruit daquiri and long-est island (their version if a Long Island iced tea) come with accoutrements like rosemary and lemon for an added cocktail experience.

Price: Drinks range from $5 for beers in the can to $12-$16 for single drinks and $18-$24 for a double.

Name: The Rooftop Lounge, Superrich, Surf Panda

Location: Los Angeles

Operated by: The Rooftop Lounge

Facility: The Rooftop Lounge kitchen; Surf Panda uses a ghost kitchen

Delivery: Ritual

Concept(s): “It was important for us to create new ways to connect with our loyal customers until we can once again invite them back to our rooftop to dine in-person. Our hope is that the community will embrace the new editions and enjoy the diverse variety of fare that each of these new and exciting restaurants has to offer,” said Spencer Kushner, The Rooftop Lounge’s director of food and beverage.

The Rooftop Lounge: The restaurant’s take on American comfort food classics

Menu: Handhelds include La Casa Smashburger — a burger with white cheddar cheese, bacon jam, smokey sauce on a brioche bun and the Buttermilk Fried Chicken Sandwich on a pretzel roll. Fried brussels sprouts with prosciutto, feta cheese and a balsamic reduction is one of the sides offered and 12 oz. to-go cocktails include the Silk Whisperer (Aperol Aperitivo, Green Tea-Infused Grey Goose, Rose Prosecco, Rhubarb, Lemon, Himalayan Salt) and the Brand New World (Kaffir Lime-infused Bombay Dry Gin, Matcha, Lime, Club Soda).

Superrich:  Innovative Japanese fare

Menu: One of the brand’s most popular items, Onigiri (Japanese rice balls), is offered in a variety of creative flavor combinations such as Yuzu Salmon with Opan Basil and Ume Shiso-- pickled plum steeped in agave and shiso leaf. Donburi rice bowls and deep-fried Inari sushi round out the rest of this menu. 

Surf Panda: Based on traditional, American Chinese take-out

Menu: Chinese take-out classics like Crab and Cream Cheese Wonton and Confit Chicken Egg Roll appetizers, Orange Chicken with salted peanuts and scallions, Beef & Broccoli, Creamy Coconut Shrimp, Fat Fried Rice, Asian Slaw, or Chow Mein all dot the menu here.

Name: Hollywood Crab Shack, SocialEats Food Hall

Location: Orange County

Operated by: K2

Facility: CloudKitchens

Delivery: All major delivery providers

Concept(s): Hollywood Crab Shack joins already-existing virtual brands in the food hall including Pop!s Burgers & Shakes, Azule Taqueria, Supertoro and Street Noods and serves as the fresh seafood option for customers who want crab in and out of the shell delivered.

Menu: Crab by the half-pound bagged is offered ranging from Dungeness to King to Stone to Blue along with half-pound bags of shrimp, crawfish, clams, mussels and lobster available mild, medium and spicy. Sides include half-pound orders of potatoes, andouille sausage, calamari, corn, crusty bread, white rice and fries.

Price: Not yet released

Name: Chuck’s Dockside

Location: Arlington Heights, Ill.

Operated by: Sparrow Hospitality

Facility: Passero kitchen

Delivery: GrubHub and UberEats

Concept(s): Owner/Chef Matt Peota was inspired to open the seafood joint when he created a Friday night seafood meal at his Italian-American restaurant, Passero. The concept sells chowder and bisque, lobster rolls two-ways, coconut and garlic shrimp, cheddar chive biscuits, New England style smoked ribs, house made sweets and more.

Menu: New England Clam Chowda bacon + Kennebec potatoes; Lobster Rolls your pick Maine Style or Connecticut Style; Tybee Island Coconut Shrimp sweet chili mango sauce + coleslaw; Dockside Burger two all beef patties + lettuce + American cheese + red onion + house pickles + Chuck’s sauce + sesame seed bun + coleslaw; New England Style Smoked Baby Back Ribs maple bourbon bbq sauce; and Key Lime Pie Maine blueberries + fresh whipped cream.

Price: Main dishes are $14-$22 and sides range from $7-$14.

Name: Blake Lane

Location: New York City

Operated by: Mexicue’s owners

Facility: Mexicue kitchen

Delivery: Direct through Blake Lane’s website or DoorDash

Concept(s): From the founder of Mexicue, the delivery-only pop-up is a version of Blake Lane the brick-and-mortar restaurant that was previously located on the Upper East Side of Manhattan. Re-launched as a virtual brand with just two chefs making healthy-ish neighborhood fare made from scratch.

Menu: Some of the health-adjacent food items include spiced purple potatoes, thick cut Neuske's bacon, and softly scrambled eggs folded into a charred flour breakfast wrap; or Bien cuit ciabatta sandwiches grilled with chipotle butter and filled with charred broccoli, cashew vinaigrette, chili Romanesco and herb slaw.

Price: Sides are $5.50, Market Bowls range from $10.50-$14 and sandwiches cost between $9.75 and $13.

Name: Burger Joe’s

Location: New York City with New Jersey and Philadelphia to follow

Operated by: Muscle Maker Grill

Facility: Healthy Joe’s and Muscle Maker Grill locations in the Chelsea and Tribeca

Delivery: All major platforms

Concept(s): This “better for you” burger joint also has decadent burgers, aiming to please everyone in the home no matter the dietary needs or preferences.

Menu: Official menu not yet released but the company says it will include, “something for everyone, showcasing ‘healthier for you’ options with some ‘cheat day’ items to quickly calm those cravings.”

Price: Not yet released

Name: Livy’s Plant Based Foods, Rustika

Location: Philadelphia

Operated by: Jose Garces

Concept(s): “Iron Chef” Jose Garces created two, very different virtual brands.

Learn more here: Jose Garces launches two virtual brands, focusing on vegan burgers and Peruvian chicken, in Philadelphia

Livy’s Plant Based Foods: This concept is named for Garces’ own vegan daughter Olivia and only sells vegan food. The concept mainly uses Impossible patties and products for the vegan burger restaurant.

“The exploration of cooking plant-based foods has led me to believe that we really don’t ‘need’ to have meat to have amazing flavors and culinary experiences,” Garces said.

Menu: Livy’s Plant Based Foods: Impossible Foods’ Impossible Burger, made with soy and potato proteins, as well as a black bean-and-soy soyrizo burger, starting at $8. Guests can choose either one and customize their food by selecting a Martin’s seeded roll (which is not vegan because it contains milk powder), a vegan bun, a gluten-free bun or a Bibb lettuce wrap. They can also select from among five different cheese substitutes meant to simulate white cheddar, feta, smoked Gouda, Parmesan and Cheese Whiz for $2 each.

Price: Livy’s Plant Based Foods charges $8 for burgers with optional additions for a fee and sides cost between $6 and $10.

Rustika: Garces’ second virtual concept is a Peruvian chicken brand, centering on its 72-hour brined whole rotisserie chicken

Menu:  The rotisserie chicken is offered in quarter, half or full chicken portions for $10, $14 and $20, respectively, with a choice of seven sauces: Citrus garlic sauce (mojo criollo), spicy cheese sauce (huancaina), Peruvian black mint sauce (octopi), aji rocoto aïoli, spicy cilantro sauce. chimichurri or purple olive chimichurri.

Price: Rustika’s chicken ranges from $10-$20, depending on the size of the portion and sides range from $6-$10.

Name: 540 Pizza & Calzones

Location: California and Chicago

Operated by: Studio Movie Grill

Facility: Studio Movie Grill kitchens

Delivery: Grubhub

Concept(s): Due to the still-low attendance of movies almost a year into the pandemic, movie-theater food brand Studio Movie Grill expanded into the virtual brand space. The name 540 comes from the “ideal temperature” for cooking pizzas and calzones according to the company.

“Given SMG’s ample commercial kitchen facilities, culinary chefs and systems, we have the bandwidth for very high volumes,” noted Mike Dingess, training manager at Studio Movie Grill. “Our teams are poised to effectively support multiple brands as consumer response dictates.” 

Menu: The menu consists of pizzas and giant calzones big enough to feed two. The Italian Bianco pizza features roasted chicken, spinach, roasted garlic and onion, mozzarella, marinara, and fresh basil. The Terracina is topped with marinara, pepperoni, roasted red pepper, olives, roasted onion, mushrooms, mozzarella, and oregano.

Price: $10-$13 for all items.

Name: The Finishing Gourmet

Location: Los Angeles

Operated by: Robert Sulatycky, a veteran of Bocuse d’Or culinary competitions and former executive chef at the Four Seasons Hotels in Toronto and Chicago and co-founder Paul Abramowitz, a self-described serial entrepreneur

Facility: The company’s commercial kitchen

Delivery: Tock or via phone

Concept(s): A new virtual restaurant brand focused on delivering a high-end steakhouse experience to consumers’ homes.

Menu: Entrées include USDA Prime beef cuts ranging from a 10-ounce filet mignon for $69 at the low end to the 39-ounce cowboy ribeye for $139 at the high end, along with a handful of poultry and seafood selections, a range of side dishes and Regis Ova Caviar

Price: Steaks range from $69 to $139 and sides, including the caviar, can range from $100-$1,000

Learn more: Virtual steakhouse raises the bar on delivery with “restaurant-at-home” experience

Name: Secret Sauce Barbecue

Location: King of Prussia, Pa.; Gaithersburg, Md.; Pittsburgh, Pa.; Frisco, Texas; Watertown, Texas; and Fort Worth, Texas.

Operated by: Bottleneck Management

Facility: City Works Eatery & Pour House kitchens

Delivery: All major providers

Concept(s): This barbecue concept is all about smoked meats and sauces. Large portions are common on the delivery-only menu meant to be enjoyed family-style.

“The lightbulb went on for us when we realized that we could create a virtual brand that could live online, but that we could execute from our existing kitchens. After crunching a lot of numbers and considering logistics, we decided this could really work and could likely even thrive in today’s on-demand, carryout/delivery-driven environment,” said Angela Zoiss, chief marketing officer for Bottleneck Management, in a statement.

Menu: Large appetizers include: Hot Link Queso Dip with smoked Louisiana Hot Link, and Crispy Fried Smoked Wings with choice of housemade BBQ sauces. The smoked meat options include Baby Back Ribs, Hot Links, Pulled Pork, Jumbo Smoked Chicken Wings, and more, all served with white bread, spicy bread and butter pickles, and a choice of two sides such as Creamy Grits, Mashed Potatoes, Creamed Corn, Chipotle Coleslaw, and Maple Bacon Baked Beans.

Price: Appetizers range from $12.50-$14.50 while the meat dishes à la carte are around $8 per serving and the meat combo platters range from $13.50-$27.