Muncheechos is the newest celebrity-backed virtual brand, this time by Cheech Marin and chef/author Zach Neil. Marin is known for his “stoner” personality and love of marijuana while Neil has over 30 experiential dining concepts or popups throughout the country.
"Late night stoners get the munchies, and we are there. Mid-day snackers, study sessions, creative sessions, studio sessions: we aren’t just for the pot heads, we’re also for the creatives, the designers, artists, writers, musicians, night owls and dreamers. We provide the food that makes people happy, foods they crave, and we bring it right to them, even at 3 a.m.," said Marin in a release.
The concept centers around a “stoner food” experience, according to the company, that includes foods from America, Mexico and Asia that will be open for delivery until 3 a.m. for when those late-night munchies hit.
The menu also features CBD-infused treats, vegan options and classics like Philly Cheesesteak, wontons, brisket tacos and more.
"With ghost kitchens, we don’t need to invest millions in real estate or expensive licenses, a large staff or fancy building. We simply lease a small commercial kitchen space staffed with four people and we are ready to blaze!” said Neil in a release. “Instead of six months and a million dollars to open a restaurant, we need about six weeks and $50,000. We will be able to grow fast and open multiple locations in each city, with 25 locations within three years and plan to have four in LA county within the first year."