Why Pizza Hut is smoking everyone in traffic

The holiday lull was kind to Pizza Hut, which experienced a nearly 30% increase in visits during the last week in December (week-over-week) and a 15.3% increase in visits the first week in January (year-over-year), according to new data from Placer.ai.

This data bucks the overall trend in the restaurant industry, which showed a 4.2% decrease in traffic year-over-year in Q4, according to data from Revenue Management Solutions.

Related: How Pizza Hut generated a major traffic boost over the holidays

There are several factors working in Pizza Hut’s favor of late. To learn more about them let’s turn to Alicia Kelso.