Chipotle has launched a new hiring campaign to help fill 15,000 job openings ahead of the chain’s busy season, which is typically from March to May. The campaign features stories of six existing employees and their career progression, as well as behind-the-scenes footage of their jobs. This campaign comes as Chipotle looks to more than double its footprint to 7,000 locations in North America in the next several years, from its nearly 3,100 locations.
While recruitment is the main focus of this campaign, retention is also an objective. According to the company, its workforce investments in 2022 have shown increased retention rates.
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