Best Menu Revamp
Friendly’s
This family-dining chain undertook its biggest menu overhaul in more than a decade, both reducing the actual size of the menu from eight pages to two pages and adding 12 new items with on-trend flourishes, including bacon jam. This revamp was meant to target a younger customer base while still keeping core customers satisfied.
New items include:
Tater Kegs: Five larger potato tots stuffed with cheddar cheese, bacon and chives and topped with sour cream
$100,000 Cobb Salad: Lettuce topped with boiled egg, crumbled blue cheese, chopped bacon, cranberries, golden raisins, diced tomato and thinly sliced chicken breast tossed with light balsamic vinaigrette
Chicken Caesar Salad: Mixed lettuce, thinly sliced chicken breast, shaved Parmesan cheese and garlic croutons tossed with Asiago Caesar dressing
Jammed-up Burger: Beef patty topped with white cheddar cheese, beef brisket dressed in cheese sauce, lettuce, tomato and fig jam on a brioche bun
Cheese Skirt Burger: A beef patty with an oversized crispy cheese disk made of Monterey Jack and cheddar cheeses, topped with Thousand Island dressing, lettuce, onion, tomato and pickle chips on a brioche bun
Doritos Cool Ranch ChoppedCheese Burger: Beef patty topped with pepper Jack cheese, onions, jalapeño peppers, salsa, ranch dressing and Cool Ranch Doritos tortilla chips on grilled ciabatta
Tex-Mex Alfredo Taco Pasta: Pasta with a Bolognese-style meat sauce with Tex-Mex spices, plus Alfredo Sriracha taco sauce, served with toasted ciabatta
Bangin’ Beef Stroganoff: Thinly sliced sirloin steak in a creamy sauce with mushrooms, onion and garlic tossed with pasta and served with toasted ciabatta
American Cheese Brisket SuperMelt: Beef brisket and American cheese on Parmesan-grilled sourdough bread
Grilled Chicken Mozza SuperMelt: Thinly sliced chicken breast, roasted red peppers and pesto sauce between white cheddar and mozzarella cheeses on grilled sourdough bread
Oven Roasted Beef Brisket: Six ounces of brisked served with steamed vegetables, gravy-topped garlic red skin mashed potatoes and ciabatta toast
Aloha Stir Fry Chicken: Chicken stir-fried with vegetables and pineapple rice in a light sauce served with crispy chow mein noodles
Barking Pretzel ice cream: Brown sugar flavored ice cream swirled with peanut butter, chocolate-coated pretzel pieces and salty pretzel bark pieces