McDonald’s is doubling down on its Famous Meal orders, announcing a new Cardi B and Offset Meal during Sunday’s Super Bowl. The Grammy Award winning rapper and her husband Offset, from the Atlanta rap group Migos, will debut their meal at participating restaurants starting on Valentine’s Day, Feb. 14.
The Valentine’s Day launch is intentional, as Cardi B and Offset have been married since 2017. The commercial’s debut during the Super Bowl showed several couples sharing their significant other’s favorite meal from McDonald’s, with one couple stating, “knowing their order is a sign of loving them.” Cardi B and Offset’s Famous Meal includes a cheeseburger, Quarter Pounder with cheese, large fries, apple pie, large Coca-Cola, large Hi-C Orange Lavaburst and a side of barbecue sauce.
“Whether it’s going for a date night or grabbing a bite after late-night studio sessions … I’m always asking Offset to take me to McDonald’s,” Cardi B said in a statement. “And now, Offset and I have a meal named after us! I want all my fans to try it — especially with that BBQ sauce.”
Cardi B and Offset are the latest celebrities to put their names on McDonald’s Famous Meals, a rotating campaign that began in 2020 with the Travis Scott Meal and has since also included BTS, Saweetie and J Balvin. The company has credited these Famous Meals for helping to drive sustained sales and traffic lifts. CEO Chris Kempczinski has also credited the campaigns for creating more cultural relevance for the brand.
“What you’ve seen over the last several years for us is just finding more ways we can connect our equities … our experience to what’s going on in culture,” he said during the company’s Q3 2022 call. “All of these different things show to us a reminder that we are charged with shepherding and stewarding one of the most fantastic equities in the world and we’ve actually got to find ways to continue to keep it fresh.”
The latest offering should have plenty of appeal. Cardi B has nearly 20 million followers on TikTok, for instance, while Offset has 1.5 million. On Instagram, Cardi B has 152 million followers, while Offset has over 21 million.
Notably, these meals have generated such sales, traffic and relevance without introducing new items or adding operational complexity.
In July 2021, Kempczinski said, “Our goal was to create an ambitious marketing campaign, one that would leverage our customers favorite core menu items, speak to a new generation in authentic ways and increase digital engagement without adding any restaurant complexity, all while positioning us for the longer term.”
McDonald’s plans to continue on this path, noting in its recently announced Accelerating the Arches 2.0 that it will “find new ways to tap into the zeitgeist and have fun with our customers” through culturally relevant campaigns.
Contact Alicia Kelso at [email protected]
