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For those hoping to be their team’s good luck charm, Hooters has you covered with in-house St. Patrick’s Day drink specials throughout opening week of tournament play, including Jameson & Ginger, Nutty Guinness Bomb, and Irish Car Bomb, available at participating locations.

Hooters brings bigger bounce to the madness with bracket challenge and bundles

Hooters celebrating 40th anniversary with dream trips and wing feasts for basketball fans

When it's tournament time, Hooters doesn't just go big – it goes bigger! To celebrate the madness, Hooters is offering basketball fans across the country an opportunity to dunk on the competition with its 40th Anniversary Bracket Challenge.  

From March 12-16, basketball fans can head to www.hootershoops.com to fill out their bracket for a chance to score points with their partner or friend and win a dream trip for two to one of four incredible destinations, including Dublin, Ireland; Cancun, Mexico; Clearwater, Florida for the Hooters 40th Anniversary Party; or Las Vegas, Nevada for the 2023 Miss Hooters International Pageant. In addition to the overall bracket champion, the top four bracket winners who pick 60 or more games correctly will win $40,000 each. Plus, the top bracket finisher at each Hooters location will win a $40 Hooters gift card. 

Hooters is also offering guests some slam-dunk deals with its basketball bundles, available now through April 3 at participating locations. Fans can choose between 20 bone-in wings, 24 buffalo shrimp, and curly fries for $49.99, or 15 bone-in wings, 16 boneless wings, and curly fries for $39.99. These bundles are perfect for enjoying while watching the games, whether you're dining in or taking out.  

For those hoping to be their team’s good luck charm, Hooters has you covered with in-house St. Patrick’s Day drink specials throughout opening week of tournament play, including Jameson & Ginger, Nutty Guinness Bomb, and Irish Car Bomb, available at participating locations. Whether you're catching college hoops or celebrating St. Paddy's Day, Hooters is the destination for delicious food and drinks. 

“For so many basketball fans, March is really the official kickoff to spring,” said Bruce Skala, Hooters Chief Marketing Officer. "As we celebrate 40 years of Hooters, we're thrilled to bring even more fun and excitement to this year’s tournament with our 40th Anniversary Bracket Challenge and delicious basketball bundles. Whether you're a die-hard basketball fan or just love great food and drinks, Hooters is the perfect destination to gather with friends and family and watch the madness. Come for our world-famous wings and stay for the hoops and our one-of-a-kind hospitality.” 

Fans can visit Hootershoops.com for more information and the official rules. While on the site, in addition to viewing a leader board for results and standings, fans can download the Hooters app for a chance to win great prizes and rewards. 

To find your nearest Hooters location, visit Hooters.com.

About Hooters of America, LLC

Hooters of America, LLC, is the franchisor and operator of more than 410 Hootersrestaurants in 38 states and 24 countries. Known for its world-famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then, millions have been liberated from the ordinary at Hooters while enjoying great food, fun, and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters, visit www.hooters.com or follow us at twitter.com/hootersfacebook.com/hootersinstagram.com/hooters, or on Snapchat at “hooters.”

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