While we’ve known for over a decade that punch cards are not enough to keep customers’ interest, as it turns out—traditional digital rewards programs are starting to become passé as well. Enter the NFT membership program: brands from Wow Bao to Starbucks are trying out blockchain-backed customer memberships that remove loyalty from the dollars to discounts loop, and add more intriguing and exclusive perks for members.
Recently, NFT-based protocol Unlock Protocol announced a partnership with customer loyalty platform Stakes that would allow restaurants to launch personalized blockchain-backed membership programs—providing another pathway for restaurants to delve into this burgeoning world of NFT loyalty programs.
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