Why and how your restaurant should get into video games

School’s out for summer, and that likely means gaming activity will pick up. Two major restaurant chains are timing new promotions accordingly.

Chipotle is an official launch partner of Street Fighter 6. Players can earn “Fighter Coins” (in-game currency), when they place a digital order on Chipotle’s app, website or Rewards Exchange program.

Also, KFC announced this week that customers who purchase any KFC chicken sandwich on the brand’s app or website will be eligible to unlock exclusive in-game rewards for the new Diablo IV video game. Those rewards include up to five battle cosmetics in KFC’s signature red and white brand colors, with each piece of equipment representing one Diablo class.