Layne’s Chicken Fingers, the Soon to be FamousTM fried chicken restaurant, has named Richard Broadhead as its new Director of Marketing. Broadhead has spent the last 15-plus years working in marketing roles and says he is ready to support the brand as it drives expansion.
With years of experience, Broadhead, left, has a strong track record of leveraging strategy and technology in order to create impactful marketing campaigns. Much of this knowledge is informed by his work as an independent consultant that focused on marketing and IT solutions for a wide range of clients.
Layne’s CEO Garrett Reed approached Broadhead, welcoming him into the company in order to build an internal marketing strategy from the ground up.
“I’m helping to develop the app that we’re going to roll out in the near future, then we’ll get ready to redo our website and create some refreshed franchise marketing collateral,” he added. “There are a lot of reasons why I’m excited to be here, but what sold me on taking this role was the unique atmosphere, culture and amazing people.”
“Richard is a great addition to the team,” Reed said. “His experience with and knowledge of the company is extensive, and I’m excited to see how he implements this expertise into his marketing efforts.”
Looking to the future of his role, Broadhead says he is simply looking to see the company succeed.
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ABOUT LAYNE'S CHICKEN FINGERS
Founded in 1994 in College Station, the original location became a Texas A&M legend known for its small-town charm, friendly service, iconic chicken fingers and secret sauce. While opening corporate locations across the Dallas-Fort Worth area, the leadership team focused on fine-tuning its operations and starting to franchise. Now, the company is planning to bring Layne’s Soon to be FamousTM Chicken Fingers to the rest of the world with plans to open 100 locations by the next four years.
