After facing multiple quarters of market pressures and rising costs, Domino’s Pizza is relinquishing its former industry-differentiating commitment to first party-only delivery by partnering with Uber Eats and Postmates in a company-first aggregator partnership. For the first time, Domino’s U.S. customers will be able to order pizza through the Uber Eats or Postmates marketplaces starting in four test markets this fall — including Las Vegas — before rolling out to the rest of the country by the end of the year.
Uber Eats will have an exclusive delivery partnership with Domino’s through at least 2024 under this current agreement, which will also open the door to third-party delivery options in Uber’s 27 international markets. That process of international expansion is starting now, as master franchisees in international countries look to negotiate individual partnerships with Uber Eats.
