The Wendy’s Co. and Paramount are teaming to celebrate the 25th anniversary of “SpongeBob SquarePants” with a Pineapple Under the Sea Frosty and a Krabby Patty Kollab burger.
The Dublin, Ohio-based burger brand said the menu will be offered beginning Oct. 8.
It will feature a pineapple-mango-puree-based Frosty and the Krabby Patty Kollab burger, which has a “secret” Krabby Kollab sauce.
"In a world of people cutting corners, Wendy's is known for quality in everything we do – from our fresh, famous food to collaborations with brands that our fans love," Lindsay Radkoski, Wendy’s U.S. chief marketing officer, said in a statement. “So, it makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages!"
Nickelodeon and Paramount said the Wendy’s program would bring food items inspired by “SpongeBob SquarePants” onto real-world menus for the first time.
"'The Krabby Patty Kollab marks another innovative way to continue the landmark 25th anniversary celebration of 'SpongeBob SquarePants,' bringing Bikini Bottom to the surface like never before," Dario Spina, Paramount’s chief marketing officer, said. "Wendy's pulse on pop culture and connection to fans makes this collaboration a perfect match for Paramount, and we're looking forward to delivering memorable and immersive experiences through custom creative, engaging social content and recognizable influence."
Customers in Los Angeles can enjoy a sample of Wendy's Krabby Patty Kollab Meal on Monday, Oct. 7, and Tuesday, Oct. 8, through an immersive Wendy's drive-thru experience in Panorama City, Calif. The menu will be on the Wendy’s smartphone app nationwide beginning Oct. 8.
Wendy’s, founded in 1969, has more than 7,000 restaurants worldwide.
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