Jollibee, the Philippines-based chicken restaurant brand, has introduced its first loyalty rewards program, the company said Tuesday.
The West Covina, Calif.-based North American division of the Jollibee brand said customers can get 10 points for every $1 spent and a free pie on their birthday.
“It’s no secret that we have the most loyal fans in the world – so much so, that we truly see them as our friends, not just customers,” Luis Velasco, senior vice president and marketing head for Jollibee North America, said in a statement. “Our Jollibee Rewards program is tailor-made to amplify the special sense of community that we share with them and thoughtfully reward them for their steadfast support and passion for our brand.”
To register, customers can access the rewards program at Jollibeefoods.com/rewards. Those who register before Nov. 15 get $5 off an order of $35 or more.
Members can redeem Jolly Points at checkout, either online or in-store, the company said. To help customers learn more about the new loyalty program, Jollibee has created a list of Frequently Asked Questions, including how to earn and redeem points.
Jollibee is the flagship brand of Jollibee Foods Corp., also known as the Jollibee Group. It includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, and Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%).
The company also has a stake in Tortazo LLC, along with chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.
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