Quick-service sandwich chain Jimmy John’s is introducing two sandwiches for which the bread is replaced by a giant dill pickle.
The Picklewiches will be available from Oct. 28 through Nov. 14 at all of Jimmy John’s roughly 2,600 locations.
The Vito Picklewich has the same contents as the chain’s Vito sandwich: Salami, capocollo, provolone cheese, lettuce, tomato, onion, oil & vinegar, and oregano-basil, all in a giant kosher dill pickle. It’s priced in line with a regular 8-inch Vito, which is around $8, depending on the location.
The Turkey Picklewich is similarly priced and is made with turkey, provolone cheese, lettuce, and tomato.
Additionally, the chain is bringing back its pickle-flavored potato chips. The Pickle Jimmy Chips are around $1.79.
The new items come just weeks after Jimmy John’s introduced a Cheddar Bourbon Club, made with roast beef or turkey plus bacon, smoked cheddar cheese, and a new creamy Sriracha bourbon sauce, plus lettuce, tomato, and mayonnaise for around $10.39.
This summer, it introduced its first wraps, made with a Mediterranean flavor profile including red pepper hummus, feta cheese, tapenade, oregano, and basil, as well as Pita Jimmy Chips served with red pepper hummus.
The chain, a subsidiary of Atlanta-based Inspire Brands, is promoting the Picklewiches on National Sandwich Day, Nov. 3, by offering them to loyalty program members at a 50% discount with the purchase of any regular 8-inch sandwich.
Also, on that day and through December at participating restaurants in the franchised system, guests ordering a sandwich after 2 p.m. can make it a combo, with a regular-sized drink and a bag of Jimmy Chips, at no extra charge.
That offer comes on the heels of its Total Package Meal, which was introduced in August and provides a combo plus a cookie or brownie for $10.
Contact Bret Thorn at [email protected]
